Multi-Platinum GRAMMY Award winning global superstar, USHER comes through with the official music video for his Afrobeats & Amapiano-infused R&B track tagged “Ruin” produced by and featuring a Nigerian record producer, singer and songwriter – Pheelz.
The music video for “Ruin” is a creative reunion between USHER and Dave Meyers who also directed the videos for ‘U Remind Me’ and ‘Risk It All’. Shot entirely on iPhone 15 Pro, it uses home as the allegory for love as USHER explores different meanings of it through a number of scenes throughout.
Meanwhile, this is his latest release leading up to his highly anticipated ninth studio album, COMING HOME, out on February 9th. USHER will headline the Apple Music Super Bowl LVIII Halftime Show in Las Vegas on Sunday, February 11th.
Music Video Credits:
directed by: dave meyers
production company: freenjoy
director rep: lark creative
produced by: nathan scherrer
label producer: alexa dedlow
director of photography: scott cunningham
production designer: nucalifornia
choreographer: galen hooks
prod manager: paul lee
editor: carlos font clos at cabin edit
edit producer: whitcomb johnson
color: stefan sonnenfeld at company3
color producer: blake rice
vfx supervisors: przemek drosik & christophe-olivier dupuis
vfx producers: gosia herman & phlippe lépine
vfx by foreign xchange & buf montreal
Artwork by: REWA, Emily Manwaring, and Ikechukwa Amos Christian
Janaina Tschäpe Artwork courtesy of the artist & Sean Kelly, New York/Los Angeles